UntaWorld™: July 2008

Friday, July 25, 2008

Me and my mom went to Deovir to buy a canvas for our Oil Painting plate. I was very excited amongst the class. I got the compostion as fast as I can, then put on the flat colors. The stuff we have to copy were plastic fruits, but we have to make it realistic.

Tuesday, July 22, 2008

The Dark Knight 2008

With just one year passed after taking out Ra's Al Ghul's plan to have Gotham eliminated and the mysterious disappearance of Dr. Jonathan Crane AKA the Scarecrow, after the city was nearly plundered with his toxins, Bruce Wayne and his vigilante alter-ego the Batman, continue the seemingly-endless effort to bring order to Gotham, with the help of Lt. James Gordon and newly appointed District Attorney Harvey Dent, but a new threat has now emerged into the streets. The Dark Knight faces a rising psychopathic criminal called The Joker, who's eerie grin, laughter, and inhuman morality makes him more dangerous than what he has yet to unleash. It becomes an agenda to the Batman to stop the mysterious Joker at all cost, knowing that the both of them are in the opposite line. One with no method at all and seeks to see the world plunge into the fire he has yet to lit. One who represents the symbol of hope and uses his own shadow to bring the peace and order he has yet to accomplish on doing.

Download Torrent

But for me,, This is too dark and long.. I slept on the middle of it.. Not worth watching..

Nude Pencil Art

I have nothing to do on a sunny Wednesday morning.. so I practiced with my pencil.. voilah! here it is!

Last Plate doing Charcoal

Prelims Week

Preliminary exams finally arrives and to start with... Here's a our exam on Materials & Techniques - a simple thing but complicated to do. A crumpled paper put on the table and we have to draw it within 45 mins. including the values.

Sunday, July 20, 2008

RC Cola Company Background

As a project in Marketing, we were asked to research on Company Background & VMOs. Here's a my work on RC Cola.

III. Company Background

A. Company Profile

RC COLA is a franchise of Alfredo M. Yao (owner of Zest-O/Asian Spirit) from Royal Crown Cola International. Asiawide Refreshments Corporation (ARC), the country’s licensed bottler manufacturer and distributor of U.S. Best Tasting Softdrink, known as RC Cola, since 1905. It has bottling plants in NCR, Davao, Southern, Central and Northern Luzon to respond to the demands of an ever increasingly competitive environment in the bottling industry.

“In the 1970s, R.C. cola was popular in the Philippines with its franchisee Asiawide Beverages, after the brand disappeared for 3 decades, R.C. Cola was relaunched and now became the third largest-selling cola brand, toppling Coca-Cola's Pop Cola, and now behind Pepsi-Cola and Coca-Cola. It also started advertising with a "smooth, laid back" image that it portrayed since the 60s.”

B. Company’s Vision and Mission
The company does not have a written formal vision statement. The succeeding information is based on Zest-O Corporation’s Vision and Mission.

Vision

To be the leading food and beverage Filipino company competing with the multinational companies.

Mission

Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. This, for us is the means by which we can effectively participate in the social and economic development of the communities we serve, promote professional growth and well-being of our employees, maintain mutually profitable relationship with our trade partners and achieve growth level equal to or better than the norms of the food industry.

Current position of the company in the market/industry, market share
The leading company in the market in 2005 was San Miguel Corporation/CCBI. The second-largest player was PepsiCo, Inc. with Nestle S.A. in third place.

Coca Cola shares 80% market share from its acquisition of Cosmos Bottling Corp.
Top Sellers: Coke Sakto, Sparkle, Coke Zero, Pop
Pepsi Cola shares a market share of 15%.
Top Sellers: Pepsi, Mountain Dew
RC Cola shares a market share of 4%
Others share 1%

C. Company Analysis (Strengths and Weaknesses)

The strengths of RC Cola are as follows:

1. Concentrated Brand Identity. Focused on mass market only & most advertising are placed in areas where common people can see it. Recto Manila has a big billboard done by MacGraphics Carranz and TV Sponsorship ads on Eat Bulaga.
2. Product Price. It’s affordable for a product that tastes great.
3. Availability. With Increasing number of plants RC Cola is catering every wholesaler to provide retailers a fruitful business
4. Sales Promotions. To draw more attention to the product RC Cola creates contests for people to purchase more.
5. Social and Community Assistance. RC Cola sponsors organizations with their events and gigs.
6. Proper Placement of Materials. P.O.S. advertising is placed in the right market to achieve proper brand identification.

The weaknesses of RC Cola are as follows:

1. As a competitor in the carbonated soft drinks industry, RC Cola is limited only to lower class markets. It cannot cater to high-end customers.
2. As a franchise and owned by the no.1 juicer in the country, marketing may not be pushed very well. Only selected advertisements and exposure.
3. Poor bottling design and less volume of bottles available.
4. Not available on Fast-food chains where large crowd eat.
5. It doesn’t follow much with the global marketing strategies of RC Cola International.

As a growing company and adding more bottling plants in the southern part of the country, the opportunity to boost sales is 100%. The product is affordable and has a feel of what the common people are. Promoting the product has been easy for the mother company, so penetration of the lower class public isn’t a big deal.

Ongoing campaigns of some soft drinks that are developed and priced for the lower class market poses a threat. But in a healthy competition, RC Cola knows its targets well and caters to what they need. Coca Cola will always be on the top, so RC Cola will produce to accommodate its tied consumers and create more promos to double the purchase of their products.

Sources: http://www.rccolainternational.com ; http://www.zesto.com.ph ; http://www.answer.com ; http://www.marketshareresearch.com ; http://www.cott.com ; http://www.bestjobs.com ; http://www.businessmirror.com ; http://carranzoutdoor.com.i-ph.net/

Saying Goodbye to Yubby! Media Designs

After 4 years of website development, I'm changing my website's name into B&L Multimedia. It's a partnership between Mr. Lacoste and Mr. Briz. It's a dream company for both of us. Starting from scratch and continuously building it to become an Ad Agency.

Friday, July 18, 2008

Untaworld V2.0 Coming Soon!

ZERO Carbonated Drink

SUMMIT is known for distilled water. Here's their latest product "ZERO". They have been on the MRT station for almost 3 days promoting this product. It has zero sugar & calories but taste really like carbonated soda with a little bit of flavors.. It's like Propel only cheaper. Since it was buy 1 take 2 for 1o pesos I bought two sets for myself, Mel and Paul. Try it too!

Small Slipper

This cute little slipper.. Man I really love to get a hold of this one.. Mel owns this cute stuff but I haven't asked where he bought it.. So I just take a pic of it..

Pencil Drawings

Here's the compiled works of me and my classmates. This were the on-set drawing of a cap and a ball using pencils only. I like Darwin and Mel's work.. SUGOI!?!

Making The Canvas

In creating a canvas.. You'll need the following

2 pcs 1x2 wood - 8ft long (depends on what the size of your canvas)
nails
thumbtacks / staples
canvas - 36x36 inches (Deovir retail)
Semi-Gloss Latex Paint
Brush
Carpentry tools

Start with measuring the desired length and width of your canvas, then cut the wood. Afterward also cut the side of the wood in a slanting proportioned position to fit in two facing cut wood. Then nail them all together.

Stretch out the canvas and put hold the middle parts with the thumbtacks or staple it. Slowly grab and stretch again the other parts to create a drumlike / bouncy lock feel to the cloth then put thumbtacks on it and fill the gaps too.

Apply the latex coating. First coat is 50% water & 50% latex. Then 2nd coat is purely latex but in two directions. and lastly sandpaper to smooth the surface and then apply latex finally. Just let it dry and start Oil Painting

Life at ARKICADD

Here's my classmates and our prof, Sir Denz.. The expected group to survive the peril of Advertising.. or not.. Hope we graduate earlier and work abroad!!

Doing CHARCOAL

Finally we're done with pencils and now on-going with charcoal. It's my first time using it and man it's a major headache! Look at my drawing and eventually I seem to get it at the end. But it was worth the try..

It's far more different with pencils.. Here smudging with cotton, paper and tissue were used. I like using tissue though.. And we're still doing another ancient vase and a candle using it.

The Annoying Pink LINE

We'll it's obvious on the streets of Quezon City - the pink line as implemented by the MMDA. Others say it is good, but I think it's annoying. The pink line project was introduced by the agency last February to prevent illegal parking among drivers by clearly separating the sidewalks from the roadways. This is beyond the standards of traffic!!