The teens fashion is fueled by what he wore, she wore, he said she said, & he did she did phenomenon. Therefore bum lives with the teen’s idealism of who is who, and what will the teens & their peers be at a particular time, at what identity should they be?
Bum’s holiday collection is inspired by the dark side of the norms. Describing the young generation’s deeper anxieties for love, affection, life, interests, philosophy & psychology and language of the street expressions and quotes. “A voodoo of the mind”.
Dubbed identi-tee is a perfect description of today’s young attitude and identities, definitely radical (unpredictable), absolutely grunge (crazy). Available in major department stores & bum boutiques outlets nationwide. It comes with a free voodoo doll both for girls and boys for every purchase of any identi-tees.
Visit BUM for more EMO & Goth Fashion.
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