Sunday, July 4, 2010

BUM's Collar-Up


BUM, one of the country’s leading brands in apparel, once again takes to center stage its newest collection, sure to reflect the youth’s unpredictable flair for fashion. Presenting Bum’s Collar-Ups Collections. Inspired by the fun eccentricity of fashion and the many possibilities one ca create, Bum’s Collar-Ups Collection celebrates color and innovation. Now out on racks for back to school season, it speaks of a whole new fashion statement: wearing collared shirts with a twist.



The colored collars come with a special design or logo at the back where it is usually left blank. A mix of fashionable designs give the collection a character all its own. Plaids, houndstooth, and a wide selection of prints scream a distinct mark that Bum’s modern, Goth feel exudes.

Mixing function and fashion, Bum’s creation have always been inspired by the youth who personify curiosity and non-conformity in style  and in self-expression. Created for highly receptive and reactive individuals, Bum is supposed to be seen — and more importantly, heard by everyone else. Personal empowerment is sewn in every collection, hence, the “he wore/ she wore” character embedded in every piece of apparel.



This school season, Collar-Ups collection make a great conversation piece. So Bum around in style and be the campus fashion upper — Only with Bum’s Collar-Ups collections



BUM is available at all leading department stores nationwide.

Visit http://www.bumequipment.com.ph for more info.

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