The entertainment industry has always been everyone’s window to the world of fashion. Whether it be local or international, showbiz has provided everyone a glimpse of what’s hot --- and what’s not. The moment a star goes up the stage and starts performing, it isn’t just the performance that matters. It’s the wardrobe, the hair, the make-up, and the total packaging that screams at the audience.
Proof to that is ASAP XV --- a top-rating musical variety show featuring the country’s hottest and most talented young stars of today. True to the fact that ASAP has become a multimedia powerhouse for top performers, it has also become a trendsetter in music and fashion. It showcases celebrity fashionistas, host-performers, singers, and teen icons that young people look up when it comes to fashion. Aside from the slew of production numbers staged on this “all-star afternoon party”, it’s the wardrobe that gets much attention when a celebrity starts wowing the audience. The latest wardrobe must-haves that flatter the body, the hottest accessories for that “hip and happening” look, new styles of mixing and matching tops and bottoms…the list goes on.
With this strong following from fans looking up to their celebrity fashion icons, and in celebration of its 15th year on Philippine television, ASAP XV and ABS-CBN tie up with leading teen apparel brand BUM to launch its newest baby: the ASAP Lifestyle collection. It’s a whole apparel line licensed and produced by BUM, catering to young people who have a keen sense of style. With a wide selection of t-shirts and blouses with various music-inspired prints, ASAP Lifestyle takes its inspiration from the modish fusion of music and fashion.
The ASAP Lifestyle brand celebrates the glamour and youthful vibrancies typified by the show itself. This has given millions of ASAP fanatics more reasons to keep their eyes glued on the latest and newest in fashion. And because ASAP Lifestyle speaks of the pomp and style of the show’s cast, the program’s fans can now catch some of its stars wearing the apparel on ASAP XV. ASAP Lifestyle is exclusively available all BUM boutiques and leading department stores nationwide.
Click Here to visit BUM's official ASAP Lifestyle page.
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